Aggressive Marketing Paves Path for High End Social Gaming

The way social gaming has evolved as a thriving industry in the recent years has been dramatic. Game developers are keen in providing the market with games which are enhanced and can utilize the advanced data bandwidth, machines’ power of processing, and the resolutions of the screen displays which are available to the users right now.

It has become hard to realize a social network or the whole web platform itself without the presence of social games and there are hundreds of thousands of Facebook game developers alone and there are as many games too which are developed frequently. The success certain companies such as Playfish, Zynga, Rovio, MindJolt etc have attained is huge using the platform of social gaming and the game programmers as well as the mobile game programmers have concentrated on providing the gamers with efficient game play. The marketing techniques employed by these companies to attain a mass of audience for the games they developed were also effective and aggressive. If the system of business management is studied closely it can be seen that both the marketing side of business and the team of game programmers have worked closely to attain such a success.

With ease of handheld devices, mobile game programmers have started exploiting the platform by releasing various arcade as well as simulation games for the platform. As users can access these games from wherever they are it becomes highly simple for the marketers to provide them with the games developed by their mobile game developers. By mastering the aspect of almost no cost marketing it has become possible for the companies to make the most out of that initial investment to acquire a sturdy user base. With such a feat already acquired half the target these companies tend to concentrate more on sustaining the base which has already been acquired. 

The players involved in the arena of game development are varied now unlike the olden times during which only professional developers were involved in the process. Many youngsters as well as school kids have started indulging and active as social game developers providing a varied class of game development for the masses. As the developers are varied the type of games too which are being delivered are versatile with various intricate game plays, stories and scenarios being incorporated in the games as well as the applications which serve as platform for the games. There are millions of users in the social networking platform if not a billion. And most of these users are young and are looking for any sort of entertainment which may come in their way. If games which are appealing to them are placed in front of them they are instantly ready to embrace the games.  

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Tremendous Growth of Social Gaming Encourages Independent Developers

With rise of online games which are played on social networking sites, game developers have started concentrating more on developing such kind of games. DCKAP has been developing various games for its clients and has now started producing its own games for social networking sites such as Facebook.

Facebook game developers are majorly developing games which can add more than one player to the game play. This aspect is keenly observed as playing games with friends and acquaintances have been receiving much applause comparatively. 

The news feed option which is readily available for users to check on others’ helps gamers to keep a track of the leader board. This news feed option also enables users to get up to date news about their friends and connections within seconds. 

This is also helpful in enabling each and every game developer to understand the current trends and analyze the market so that developing new games and updating the already existing games is done easily. There are games which can be played using a console but the social interactivity feature in such games is very minimal.

Game programmers are looking for prospects to gain attention of advertisers once a game they developed has gained an audience. This has enabled independent developers to attain popularity and profits which has turned them into huge companies providing gaming services.

This platform is indeed growing and with the advent of rapidly escalating social networking sites the demand for such Facebook game developers and other game programmers are growing at a rapid pace. And there are millions of developers looking for such opportunities and once an idea they develop clicks there will be no turning back.

DCKAP Technologies

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Social Gaming Helps Users Socialize on the Go

Internet has touched lives of billions and though there are some problems caused by it, the internet has definitely enhanced the lifestyle of people especially in the last decade. And one aspect of it which was considered remote was social gaming a few years back but not it has come back with a bang.

Social games have become wide spread with Social Networks such as Facebook, MySpace and other social networking sites providing games for the users to interact with each other. Early versions of these kinds of games were prevalent in Facebook as applications which were inclined majorly towards texts and inputs. But today these games have highly evolved in such a way that more graphical objects are incorporated into these games and game developers are also keen in providing such appealing aspects for the users.

Standard games are also a huge market for game programmers to utilize on but social games have become more exciting as the experience of sharing a common platform in the virtual world with other users is highly enthralling. Facebook game developers state that users find these games more entertaining as well as helpful as this lets these gamers to socialize with their friends without stepping out of their rooms. Sharing status, posts, scores etc make these social games interactive and engaging.

The option of chatting with gamers playing with you is one such option which increases the adrenaline rush during the game play. These games are defined by points and goals for determining the winner of a particular game or a round in the game, the option of chatting gives way for interaction amongst these users. The level of competition increases as a group of random users can interact with one another and become friends online. And if one is playing against/with a group familiar to him/her interaction makes way for more exciting incidents to happen.

Mobile game developers are also keenly looking on to the aspect of integrating options for interaction in an evolved way. Even high end phones with enhanced capabilities have difficulties with providing the users with features which can enable them to interact with other users. This is being looked at as a major disadvantage by the mobile gamers. Even though they are more user-friendly, the games are in no way comparable to games that can be found online such as MMORPGs or even for other platforms that are not computer based.

Though higher end console games provide top-notch gaming experience the level of interactivity is bounded within the games’ arena. These games available in popular networking sites provide minimal graphical sophistications but the experience of sharing a platform with friends and acquaintances elevate the experience of gaming on realms of virtual social clubs.

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Developing Businesses Using the Massive Social Gaming Arena

Even before social networking became such a popular platform for people interact from various parts of the world, gaming has been an arena which connected millions of gamers. With the multitude of games available online for gamers to play with each other even if they are thousands of miles apart, the gaming platform has become very popular.

With the number of users logging into online games growing four times the speed of the total number of internet users, it is only reasonable for enterprises to go after this platform to establish them better. Social networking has been an aspect even before internet came into existence. People from various places come together with common ideas and share their knowledge and interact; this was the way Social networking was done. But with the advent of internet it has become simple for the users to sit at their desks and interact with the world. Game developers started using this aspect to their advantage and started developing minimalistic games which needed more than a single player to interact and complete tasks.

This revolutionized the way gamers interacted with each other. Now these games have changed the way social networking is done, by posting about the games and the scores one has obtained, the ways of connecting with other gamers has become effortless. This uncanny feature of Social Gaming has enticed businesses to look at it as a platform which will help them to grow. Game programmers find this task of promoting an enterprise through social gaming as a simple one and they this type of marketing is being done efficiently these days. By using Massively Multiplayer Online Games, businesses can connect with thousands of gamers if not hundreds of thousands instantaneously. 

The one similarity between all these MMO’s is that they use the internet to be played as the number of users being connected using this game is massive. Social Games can also be played using gaming consoles such as PS3, Xbox etc. But currently social networking sites are being targeted much and Facebook game developers are developing games at a rapid pace and in an efficient way to meet the demands of trend. These MMO’s enable businesses to reach with users of millions in number and this kind of marketing is cost efficient and can be done at a rapid pace. With such developments Facebook game programmers as well as mobile game developers are moving forward developing games for the social platform.

These aspects of Social gaming have attracted many entrepreneurs to advertise using this arena. Advertising using Social Gaming is highly efficient as hosting banners and pop-ups becomes simplified and these kinds of advertising attract the attention of users on a large scale. When millions of users are connected, the word of mouth advertising also adds up to a large scale.

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Social Gaming is Revolutionizing Game Development

Playing games being just a time pass or a hobby has become a thing of the past. Games have become serious business these days. With the advent of social networking the game development arena has gained a new level of popularity.

The types of games which are played by various groups of people vary diversely and that has been a reason for the growth of this industry too. The variety it provides the masses is so wide and even then the scope does not seem to stay stale. The growing availability of free social games which can be used to interact with people from all over the world has made social networking even more enhanced. Apart from sharing personal information and status updates, people have started showing off their gaming prowess by sharing scores and game updates. This in turn helps in the marketing of a business through these games by creating awareness about the firm which has developed the game.

Though Social Gaming is very different from console gaming which has more functionalities according to the devices capabilities, these games also provide as much functionalities as it can. The space and limited bandwidth does not let these games to be developed by game developers with great special effects and sound effects. Initially the basic aspect which every game developer concentrated was on providing an appealing game play and story board. But this aspect kept changing as more and more people started using internet with better bandwidth and nowadays games with better user interfaces and effects are being developed by game programmers for the social media.

The popularity of these social games has been on the increase with the increase of the trend of people socializing through entities available in the internet. More than online discussion forums and chat rooms, social networking sites have become the attraction which has been highly effective. Today there is a base of almost a billion users to which each game programmer can develop a game for. The ways it gets reached to this mass depend on the efficiency of the game and the way it engages the audience. Apart from this people are able to connect with their real life friends through these games which get them closer than before. With the advent of Facebook people connect with each other even if they are thousands of miles apart but sharing their information of these games with each other evokes excitement in a different level.

Though these social games lack the luscious graphical proficiencies that console games provide, Facebook game developers are still trying to enhance the way games are being perceived by people in the social media. If these Facebook programmers find a way to blend intense user interface to these games then the whole scenario of gaming might be changed in a revolutionary way. 

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Understanding the Audience for Better Development of Social Games

Social media and social networking have come a long way from being just ideas which developers and programmers did not have much control over to entities which are being used by businesses to scale efficiently. 

The social gaming platform has evolved rapidly in the last couple of years to become one of the largest arenas for businesses and networks to build on. Social media is being used to market brands and the agencies which are doing this are making easy and big money. The resources are being tapped efficiently these days in the social media field and along with this rise of this platform social gaming is climbing to become one of the most powerful tools ever.

Social gaming is being exploited not only by corporate brands from all over the world. Small time game developers are coming forward with smart ideas and are executing the ideas perfectly. When this is done properly the game developed can be catered to the masses appropriately according to the developer’s vision. This vision of delivering the product, which is the game here, is a highly important aspect of game development. Without understanding the market trends developing a project, let alone a game, does not yield much results always.

Social game programmers have taken the help of already established giants such as Facebook, Google+ etc and are trying to make appealing games. To develop appealing games, understanding the trend which is currently sustaining in the market is much required. These games get an appeal with the users instantly through social networks which cannot be attained by multi-player console games instantly. Every game developer understands the magnitude of the mass which is connected via social network and catering to such a big audience is always going to be a task.

If the requirements of the audience to whom the game is targeted for are understood clearly then the method of developing a game can be decided by the game programmer. This aspect is a tad complicated to understand but is completely worth the effort.

Source : DCKAP Blog

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Mobile Game Development

Mobile game development has been a consistently developing field for almost half a decade now. With growing number of mobile platforms and their capacities, games have become an integral part of a mobile device.

Regardless of a phone’s sophistication, appearance etc the most common feature every device provides its user is a platform for games. During the process of Game Development the mobile game developer should be aware of both the technical as well as the non-technical aspects. The team that is developing the application can decide on the type, graphical specs and other aspects according to the model of the mobile. The techniques used for building and strategies used for designing also changes accordingly.

The market for gaming using the mobile platform has grown broadly in the recent years. Games which are not present in the device by default can be downloaded from using packet data connection. Games are primarily developed to generate revenue with the number of downloads that are made. And this is one of the main reasons for inbuilt games are not taken into consideration.

The most important aspects of developing a game is the entire game plot and the game play involved. The most innovative projects are the ones which get the most number of users and more downloads. With touch screen devices abundantly available it has become easier for users to play even complex games in their phones. As developing is a very expensive process companies have started using offshore development centers too. 

Beginners interested in developing games for mobile platforms can start by learning Objective C and Xcode tools first. Only after knowing these basics the next step of developing a mobile game project can be done. There are more complexities in developing a project for the mobile than there were a couple of years back. iPhone game Developers can integrate GPS, and such modules in the application. Media files can also be coupled with the applications in the form of audio, video, text, images etc.

With the widespread users of games using the mobile platform it is estimated that the already booming profits will reach $11 Billion in 2014. This stat makes it obvious that the growing field of game development will reach a point where the profits are enormous. The number of users of mobile game development has increased threefold just in the past couple of years. The major mobile device companies for which games are being developed are Apple, Samsung, Nokia, and Blackberry. There are many platforms which are being used by these companies and for each platform applications have to be developed natively.

Apart from segregating these games according to the platform users tend to browse through categories too. Games are categorized in various genres namely Action, War, Strategy, Sports etc. Thus companies these days test their games and applications with seasoned professional gamers and amateur users to have an overall feedback to market their product in a better way. These are the basic steps involved in developing a mobile game for the market today.

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