Aggressive Marketing Paves Path for High End Social Gaming

The way social gaming has evolved as a thriving industry in the recent years has been dramatic. Game developers are keen in providing the market with games which are enhanced and can utilize the advanced data bandwidth, machines’ power of processing, and the resolutions of the screen displays which are available to the users right now.

It has become hard to realize a social network or the whole web platform itself without the presence of social games and there are hundreds of thousands of Facebook game developers alone and there are as many games too which are developed frequently. The success certain companies such as Playfish, Zynga, Rovio, MindJolt etc have attained is huge using the platform of social gaming and the game programmers as well as the mobile game programmers have concentrated on providing the gamers with efficient game play. The marketing techniques employed by these companies to attain a mass of audience for the games they developed were also effective and aggressive. If the system of business management is studied closely it can be seen that both the marketing side of business and the team of game programmers have worked closely to attain such a success.

With ease of handheld devices, mobile game programmers have started exploiting the platform by releasing various arcade as well as simulation games for the platform. As users can access these games from wherever they are it becomes highly simple for the marketers to provide them with the games developed by their mobile game developers. By mastering the aspect of almost no cost marketing it has become possible for the companies to make the most out of that initial investment to acquire a sturdy user base. With such a feat already acquired half the target these companies tend to concentrate more on sustaining the base which has already been acquired. 

The players involved in the arena of game development are varied now unlike the olden times during which only professional developers were involved in the process. Many youngsters as well as school kids have started indulging and active as social game developers providing a varied class of game development for the masses. As the developers are varied the type of games too which are being delivered are versatile with various intricate game plays, stories and scenarios being incorporated in the games as well as the applications which serve as platform for the games. There are millions of users in the social networking platform if not a billion. And most of these users are young and are looking for any sort of entertainment which may come in their way. If games which are appealing to them are placed in front of them they are instantly ready to embrace the games.  

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Social Gaming is Revolutionizing Game Development

Playing games being just a time pass or a hobby has become a thing of the past. Games have become serious business these days. With the advent of social networking the game development arena has gained a new level of popularity.

The types of games which are played by various groups of people vary diversely and that has been a reason for the growth of this industry too. The variety it provides the masses is so wide and even then the scope does not seem to stay stale. The growing availability of free social games which can be used to interact with people from all over the world has made social networking even more enhanced. Apart from sharing personal information and status updates, people have started showing off their gaming prowess by sharing scores and game updates. This in turn helps in the marketing of a business through these games by creating awareness about the firm which has developed the game.

Though Social Gaming is very different from console gaming which has more functionalities according to the devices capabilities, these games also provide as much functionalities as it can. The space and limited bandwidth does not let these games to be developed by game developers with great special effects and sound effects. Initially the basic aspect which every game developer concentrated was on providing an appealing game play and story board. But this aspect kept changing as more and more people started using internet with better bandwidth and nowadays games with better user interfaces and effects are being developed by game programmers for the social media.

The popularity of these social games has been on the increase with the increase of the trend of people socializing through entities available in the internet. More than online discussion forums and chat rooms, social networking sites have become the attraction which has been highly effective. Today there is a base of almost a billion users to which each game programmer can develop a game for. The ways it gets reached to this mass depend on the efficiency of the game and the way it engages the audience. Apart from this people are able to connect with their real life friends through these games which get them closer than before. With the advent of Facebook people connect with each other even if they are thousands of miles apart but sharing their information of these games with each other evokes excitement in a different level.

Though these social games lack the luscious graphical proficiencies that console games provide, Facebook game developers are still trying to enhance the way games are being perceived by people in the social media. If these Facebook programmers find a way to blend intense user interface to these games then the whole scenario of gaming might be changed in a revolutionary way. 

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Understanding the Audience for Better Development of Social Games

Social media and social networking have come a long way from being just ideas which developers and programmers did not have much control over to entities which are being used by businesses to scale efficiently. 

The social gaming platform has evolved rapidly in the last couple of years to become one of the largest arenas for businesses and networks to build on. Social media is being used to market brands and the agencies which are doing this are making easy and big money. The resources are being tapped efficiently these days in the social media field and along with this rise of this platform social gaming is climbing to become one of the most powerful tools ever.

Social gaming is being exploited not only by corporate brands from all over the world. Small time game developers are coming forward with smart ideas and are executing the ideas perfectly. When this is done properly the game developed can be catered to the masses appropriately according to the developer’s vision. This vision of delivering the product, which is the game here, is a highly important aspect of game development. Without understanding the market trends developing a project, let alone a game, does not yield much results always.

Social game programmers have taken the help of already established giants such as Facebook, Google+ etc and are trying to make appealing games. To develop appealing games, understanding the trend which is currently sustaining in the market is much required. These games get an appeal with the users instantly through social networks which cannot be attained by multi-player console games instantly. Every game developer understands the magnitude of the mass which is connected via social network and catering to such a big audience is always going to be a task.

If the requirements of the audience to whom the game is targeted for are understood clearly then the method of developing a game can be decided by the game programmer. This aspect is a tad complicated to understand but is completely worth the effort.

Source : DCKAP Blog

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Mobile Game Development

Mobile game development has been a consistently developing field for almost half a decade now. With growing number of mobile platforms and their capacities, games have become an integral part of a mobile device.

Regardless of a phone’s sophistication, appearance etc the most common feature every device provides its user is a platform for games. During the process of Game Development the mobile game developer should be aware of both the technical as well as the non-technical aspects. The team that is developing the application can decide on the type, graphical specs and other aspects according to the model of the mobile. The techniques used for building and strategies used for designing also changes accordingly.

The market for gaming using the mobile platform has grown broadly in the recent years. Games which are not present in the device by default can be downloaded from using packet data connection. Games are primarily developed to generate revenue with the number of downloads that are made. And this is one of the main reasons for inbuilt games are not taken into consideration.

The most important aspects of developing a game is the entire game plot and the game play involved. The most innovative projects are the ones which get the most number of users and more downloads. With touch screen devices abundantly available it has become easier for users to play even complex games in their phones. As developing is a very expensive process companies have started using offshore development centers too. 

Beginners interested in developing games for mobile platforms can start by learning Objective C and Xcode tools first. Only after knowing these basics the next step of developing a mobile game project can be done. There are more complexities in developing a project for the mobile than there were a couple of years back. iPhone game Developers can integrate GPS, and such modules in the application. Media files can also be coupled with the applications in the form of audio, video, text, images etc.

With the widespread users of games using the mobile platform it is estimated that the already booming profits will reach $11 Billion in 2014. This stat makes it obvious that the growing field of game development will reach a point where the profits are enormous. The number of users of mobile game development has increased threefold just in the past couple of years. The major mobile device companies for which games are being developed are Apple, Samsung, Nokia, and Blackberry. There are many platforms which are being used by these companies and for each platform applications have to be developed natively.

Apart from segregating these games according to the platform users tend to browse through categories too. Games are categorized in various genres namely Action, War, Strategy, Sports etc. Thus companies these days test their games and applications with seasoned professional gamers and amateur users to have an overall feedback to market their product in a better way. These are the basic steps involved in developing a mobile game for the market today.

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