Wednesday 30 January 2013

Magento Platform Makes it Simple for Administrators to Manage Websites

Magento is one of the platforms which are often considered when a business needs to be hosted online as an e-store. This open source software features aspects which are meant exclusively for developing online stores through which businesses can sustain themselves in the growing market.   

One of the easiest aspects which are being employed by the Magento commerce developers is that once the development of the website is completed the web store administrator or the merchant taking care of that site can make changes and moderate the store by themselves rather than waiting for the Magento developer who was involved in the development of the web store.

The website developed and managed under the Magento platform can be easily edited, managed, updated and manipulated by the users making it optimal for the customers to navigate according to the current changes that are being advertised by the merchants and for doing this very little or no assistance is required of the Magento programmers. The administrator of the website needs very minimal technical skills to work with the configuration setting as the simple way in which Magento configuration is present is very straightforward.

The basic design of the platform is made in such a way that a project developed by a Magento programmer is optimized according to the Search Engine preferences. Marketing websites is being done in a far efficient way by optimizing them for Search Engines such as Google, Yahoo, and Bing etc. The features which are available in the Magento platform as default enable in enhanced Search Engine Optimization. Entities such as SEO friendly URL’s, Meta keywords and tags which are customized according to the attributes of the website, appropriate descriptions and heading for products which are present in the web store. And when a Magento developer completes developing a website for a merchant it is done in such a way that the website can be found in the very first results of the search engines while a user searches using appropriate keywords.

Options which a merchant can avail from the Magento ecommerce developer to enhance the usability of the website are various. The search capabilities within the web store can be extensively accurate; the shipping and payment options which can be provided to the customers are various. The navigation within the web store can be kept in a layered way to make it simple for customers / users to find the product they are looking for easily. The combination of all these complex features make it simple for users to use the web store to find the products or services they  are looking for. Satisfying the users’ requirements in the web store is very important as it is more important than marketing the website, after an appealing marketing approach done by the Magento commerce programmers it becomes highly important for the administrator to set up the website in a user-friendly way.

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